I spent a few days in Baltimore last week shooting Under Armour’s line of basketball shoes, which will launch in October. Pretty sweet, shiny pieces. Here’s a photo of the set from one of the shoots. 312 square feet of diffusion wrapped around a single shoe. Unnecessarily necessary. We also shot on UA’s basketball court for an ad in SLAM Magazine, which marks the release of the line. I’ll post some photos from the shoot when the release date approaches. Like I said, they’re shiny…hence all the fill.